Glossary Of SEO

K

Keyword -The word/phrase that a user uses while searching for something through search engines. 

L

Link Building - The techniques of genrerating External Links to a website.

M

Metatags- It lies under the Head section in HTML. They are the Informations about a webpage. Meta description tells about a website.

N

No-follow Links - search engines will not Indexed these Links.

O

Outbound Links - Links form other website to our websites.

Organic results - These are Unpaid results by search engines based on the content relevance.

P

Page Title - The Name of a website displayed on the top of the browser.

R

Robots.txt - It tells to search engine crawlers that which pages is to be indexed.

S

SERP - The result page of search engines when searched for specific keywords.

Glossary Of SEO

D

Duplicate content - Refers to contents which are equal to different contents determined in different webpages. Search engines might penalise duplicate contents.

Doorway page/Gateway page - A webpage that draws site visitors from a search engine and then redirecting the traffic to another webpage. Almost similar to cloaking.


E

External Links - They point to an external website or domain.

F

Feed - Content conveyed to users through news aggregators

G

Googlebot/Spider - Google’s spiders or crawlers index webpages in the search engine’s database after considering various elements.

H

Headings  - Text placed inside the heading tags (ex H1,H2) in a webpage.

.htaccess  - Text files hidden inside the server used to control how users will interact with website.

I

Inbound Links - A link coming  from other website to our website

Indexed pages  - Pages in our website have been stored in search engine database.

J

Javascript - Its a Scripting language allows changing the content in a website,  But its not easily read by search engines. Its less preferred in SEO

Glossary Of SEO

B

Blog - A regularly up to date phase of a internet site where you often post contents. The Informations keep visitors on the web page and attracts more visitors, and helping the Ranking of website in search engines.

Backlink - An approaching link from another site to the target site. If this links are in High Quality it will help in search engine ranking.

Black hat SEO - SEO Methods that don't follow the webmaster's recommendations. It would provide short rank boosts however also increase the chance of getting penalized with drop in rankings.

Bounce rate  - The rate of guests to your site who exit without going by any of your different site pages. Skip rates ( Bounce rates) ought to be kept in least to rank higher in search engine results.

C

Canonical URL - The best address where clients will have the capacity to locate the right bit of data they look for. Determining this URL makes it simple for web crawlers to distinguish which address has the best data.

Conversion  - A number of clients who perform different craved activities like filling forms, making buys, joining or subscribing.

Glossary Of SEO

Improving a website for search engines is not a simple procedure. It contains lots of Techniques & Methods in it. Here are a couple of critical terms utilized as a part of SEO and their rearranged definitions for perusers who are new to website streamlining. This Glossary can be helpful to all.

A
ALT text/Tag - Unmistakably, search engines can't read a picture. ALT tags help them to read pictures. They are descriptions of a picture on a website which search engines have the ability to examine & index.

Anchor text - Fundamentally, the visible text in a hyperlink that guides to a website. It will show up in blue color to give an idea to users what they will see if click it.

Analytics - Uses to analyze & gathering information about a site use, Eg: Google Analytics

Introduction To SEO